Raaseporin uusi markkinointisuunnitelma hyväksyttiin kaupunginhallituksessa tammikuussa 2021. Markkinointisuunnitelma selkeyttää kaupungin markkinointiorganisaatiota, vastuunjakoa ja esittelee markkinoinnin strateegiset painopisteet tuleville vuosille. Markkinointisuunnitelmaan liitetään Tone of voice – käsikirja, joka syntyy kaupungin brändiprojektin lopputuotteena. Käsikirja valmistuu syksyn 2021 aikana. Lue lisää kaupungin brändityöstä brändisivustolla.
Lue myös
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